Big Tobacco is targeting our kids. They use clever techniques to influence and recruit impressionable young people to become tobacco users. And it’s working: Tobacco sales generate nearly $1.2 billion per year from cigarettes consumed by kids.
The more we know about these deceptive marketing tactics, the better we can fight them. How much do you know about how Big Tobacco is targeting kids? Take the quiz and find out.
Major tobacco companies spend $9.1 billion in the U.S. each year promoting their products, and many of their marketing efforts directly reach kids and young adults. How much do they spend each year in Oklahoma?
$169 million
$79 million
$102 million
$21 million
Correct!
Wrong!
The tobacco industry recruits how many new youth smokers each year in Oklahoma?
200
750
1200
2400
Correct!
Wrong!
To continue attracting kids, Big Tobacco has adopted which modern marketing techniques:
Concert promotions
Event sponsorships
Social media targeting
All of the above
Correct!
Wrong!
Big Tobacco uses which of the following product features to confuse or appeal to young people?
Bright colors
Shiny wrappers
Fruity flavors
All of the above
Correct!
Wrong!
Of adolescents who smoke, what percentage started because they saw it in movies and video games?
11%
22%
33%
44%
Correct!
Wrong!
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Kids in the Crosshairs Quiz
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