For decades, the tobacco industry has deliberately marketed menthol cigarettes to Black communities. This is not accidental. It’s a strategic move with devastating consequences.

The Menthol Playbook

In the 1950s, Big Tobacco began placing menthol ads in magazines like “Ebony” and “Jet.” They used Black models, Pan-African colors and local sponsorships to build brand loyalty. Over time, menthol became part of the culture. But it wasn’t by choice. It was by design.

Menthol cigarettes:

• Taste smoother and less harsh, making them easier to start
• Are more addictive, which makes them harder to quit
• Are sold at a discount more often in Black neighborhoods

A Generational Trap

Today, more than 8 in 10 Black smokers use menthol cigarettes.¹ That is nearly double the national average. This is not about preference. It is the result of decades of targeting.

Tobacco ads are still 10 times more likely to appear in Black neighborhoods than in white ones.² Menthol products are placed near schools, promoted with discounts and given prime shelf space.

Using Influence To Block Progress

Tobacco companies have a long history of using political influence and partnerships to slow or stop menthol bans. Some leaders and organizations have even taken Big Tobacco’s money to oppose policies that would protect Black health. The truth is, these policies do not criminalize individuals. They focus on the companies and retailers who profit from addiction.

Tobacco-related illness is still the number one cause of death in Black communities.²

The Cold, Hard Truth

Source: Truth Initiative

The Truth Is Clear

Big Tobacco created this crisis. They have invested billions to keep it going. We have the power to stop it.

It starts with knowing the truth, speaking up and supporting policies that put health over profits.