media messaging & videos

Shapeshifter

Toolkits

Videos

Tobacco Targets: Low-Income Oklahomans. Discount cigarette displays pushing rock-bottom prices — "24/7 Savings," "$4.99," "Made in USA" — appears against a bare cinderblock wall as an adult's shadow grows behind it. From Tobacco Stops With Me, a program of TSET.
Tobacco Targets: Social Smokers. Lifestyle cigarette advertising — a red pack and "do your thing" imagery of young people socializing — appears against a brick alley wall as an adult's shadow grows behind it. From Tobacco Stops With Me, a program of TSET.
Tobacco Targets: Women. Cigarette packaging designed to appeal to women — a slim pink "Light" superslim pack and similar feminine mockups — appears against a teal wall as the shadow of a pregnant woman grows behind it. From Tobacco Stops With Me, a program of TSET.
Tobacco Targets: Youth. Vaping products aimed at teens — a JUUL, a brightly colored disposable vape, and "Vaporized" ad imagery — appears in front of a row of school lockers as the shadow of a child grows behind it. From Tobacco Stops With Me, a program of TSET.

Radio

Read transcript

Transcript: No matter who you are or what your background, we here at Big Tobacco want you to know that we will never discriminate against any age, ethnicity or gender. You can trust that we will tell you whatever lies are needed to convince you to try smoking. Our messaging will always think of you first, wherever you are — because you’re our number one customer. Join the fight at StopsWithMe.com, a program of TSET.

Billboards

Shapeshifter Billboard
Shapeshifter Billboard
Shapeshifter Billboard
Shapeshifter Billboard

Digital/Social Posts

Shapeshifter Social Post
Shapeshifter Social Post
Shapeshifter Social Post
Shapeshifter Social Post