Popular Products

That’s Not a Toy … It’s Addiction

Stay One Step Ahead of the Industry.

The tobacco industry constantly evolves with new products designed to hook the next generation. What looks like a USB drive, candy or highlighter could be delivering addictive nicotine to teens. Understanding what these products look like, how they work and why they’re appealing to teens is your first line of defense in keeping your child nicotine-free.

The Flavor Problem

Sweet Deception. Bitter Consequences.

From cotton candy and bubble gum to unicorn snot, galactic haze and Malibu breeze, there are over 15,000 vape flavors on the market readily available to teens. Flavors make vaping more appealing to young people, disguise the smell and mask the harsh taste of nicotine. It’s no coincidence that nearly 9 out of 10 teens who vape started with a flavored product.¹

Learn More in Our Ultimate Guide to Vaping.

More on Vapes

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Stealth Shipping: Sneaky Ways Teens Are Buying Vapes

Flat lay of various colorful vaping products

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Vape with smoke

Understanding E-Cigarettes and Vaporizing Nicotine Myths

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College Students’ Perspectives on Vaping

Vape that is designed to look like a pencil

Take It From Teachers: Tobacco Is Still a Problem

The Cold Hard Stats

Teens who vape are

3x more likely

to start smoking cigarettes.²

7,700 Oklahoma kids

try cigarettes for the first time each year.³

60% of parents

whose teens report vaping are unaware of their children’s use.

Pouches

The New Product on the Block.

Over the last few years, nicotine pouches have surged in popularity as an alternative (but equally addictive) version of traditional tobacco products. Popular brands, such as Zyn, have had significant sales increases among teens and young adults because of their low price point and easy-to-hide design.

Learn More

Cigarettes

Trends Come Back.

While vaping has taken center stage in recent years, traditional cigarettes remain a concern for teens. Although cigarette use among youth has declined significantly over the past couple of decades, new trends show cigarettes are “back in style.”

Learn More

Dip

Dangerous without the smoke.

Smokeless tobacco is still used by some teens, especially males in rural areas. Dip, chew, snuff or whatever you want to call it, contains high amounts of nicotine and comes with its own set of health issues.

Learn More

Talk About Tobacco

From colorful vapes to candy-flavored pouches, today’s tobacco products are designed to appeal to kids. Learn to recognize what’s targeting your children and how to respond.