Protecting Oklahoma’s Future
The Tobacco Industry Wants New Customers
So they are targeting our kids.
Today’s kids are facing big decisions earlier than you think. In what feels like the blink of an eye, new products marketed to kids pop up making false promises and resulting in a lifetime of addiction. Protecting their future starts with ending youth tobacco and nicotine use — and it takes all of us to make change happen.
The Cold Hard Stats
1 in 5
Oklahoma high school teens vape.¹
7,700 Oklahoma kids
try cigarettes for the first time each year.²
60% of parents
whose teens report vaping are unaware of their children’s use.³
Targeting
Big Tobacco needs new customers: that’s why they refer to kids as “replacement smokers.” Here’s how they’re targeting them.
What You Can Do
Talk About Tobacco
You can make a difference. If you are a parent or educator, talking with kids and teens about the dangers of tobacco and nicotine products can help. Find free resources, such as conversation guides, an interactive learning experience, product guides, worksheets and more.
