A wellness influencer talks about their “morning stack.” A podcast host promotes a nicotine brain booster. A new pouch brand promises sharper focus and better performance. All over the internet, personalities and brands are pushing a new trend that sounds...
Tobacco companies have spent decades cultivating new products, new messaging, new commitments to public health — lie, after lie, after lie. What they could not evolve away from, however, were their own words. Internal memos, congressional testimonies and released...
Nicotine “Biohacking” Is Still Nicotine Addiction A growing trend is trying to rebrand nicotine as a productivity or wellness product, with influencers promoting nicotine pouches and vapes as “biohacks” for focus, energy and mental performance....
It’s easy to think tobacco is a problem of the past. Cigarette ads can’t run everywhere like they used to, smoking rates have steadily declined and public awareness of the issue has grown. However, tobacco and nicotine are still alive and as addictive as...
Nicotine is a chemical compound taken from tobacco plants. It travels to the brain in seconds, stimulating the pleasure response and tricking unsuspecting users into thinking they “need” nicotine. In short, it’s the chemical that keeps you hooked on...
