Heard From You: How The Talk About Vaping Really Went

Heard From You: How The Talk About Vaping Really Went

Parents across Oklahoma told us what it was really like to talk to their kids about nicotine and vaping. The answer? It’s not perfect, it’s not polished and it’s not always easy. Still, it’s happening and it’s more important than ever....
Vaping Addiction: Learn the Signs, Risks and How To Quit

Vaping Addiction: Learn the Signs, Risks and How To Quit

Walk into any high school bathroom and chances are you’ll see or smell it — that artificially sweet, fruity scent hanging in the air. Data from the CDC show that vapes are now the most commonly used tobacco product among U.S. youth, and that nearly 9 in 10 of current...
Understanding Tobacco Laws in Oklahoma

Understanding Tobacco Laws in Oklahoma

If you live, work or own a business in Oklahoma, understanding tobacco laws is essential, especially in an era of misinformation. These regulations affect everything from where smoking is permitted to who can buy cigarettes and the penalties for violations. Here’s a...
The National Resource Guide To End Youth Vaping

The National Resource Guide To End Youth Vaping

The U.S. Surgeon General released a Youth Vaping Resource Guide that confirms what many Oklahoma parents have been seeing firsthand: vaping is still a major problem for our kids. Why Oklahoma Should Pay Attention One in five Oklahoma high school teens vape (21.8%)....
How “Zyn Rewards” Uses Concerts and Prizes To Addict Youth

How “Zyn Rewards” Uses Concerts and Prizes To Addict Youth

In April 2025, Noah Kahan announced an intimate concert in Denver. The tickets sold out in a week. However, they weren’t sold by the venue or through normal concert websites. Instead, you needed to be a member of Zyn’s rewards program and have 3,000 points. How did...
The Hidden Threat of Nicotine in Oklahoma Schools

The Hidden Threat of Nicotine in Oklahoma Schools

In hallways, bathrooms and even classrooms, nicotine is in Oklahoma schools. Nicotine products have infiltrated backpacks, pencil cases and lockers at an alarming rate, and 60% of parents whose teens vape have no idea it’s happening.¹ In Oklahoma, 21.8% of high...