You may have seen a headline, social media post or product claim saying a vape was “FDA authorized.” Maybe you heard that the FDA recently authorized a new vape flavor. This language makes it sound like the FDA has approved the product for people to use, but that’s...
Vape use among youth has become more than just a fad, and vapes contribute to multiple negative health effects, including anxiety and depression in teens. The past decade has seen a dramatic rise in the number of teens using vapes, even as Tobacco 21 policies have...
The tobacco industry has spent a century building a marketing playbook aimed at women. Their same tricks are now showing up behind today’s vapes and nicotine pouches, aimed specifically at teen girls, in ways parents may not even notice. Here’s what...
Tobacco companies have spent decades cultivating new products, new messaging, new commitments to public health — lie, after lie, after lie. What they could not evolve away from, however, were their own words. Internal memos, congressional testimonies and released...
Nicotine “Biohacking” Is Still Nicotine Addiction A growing trend is trying to rebrand nicotine as a productivity or wellness product, with influencers promoting nicotine pouches and vapes as “biohacks” for focus, energy and mental performance....
Many people think the cloud from a vape is harmless water vapor. That idea shows up in marketing, on social media and in everyday conversations. It’s even hinted at in the name “vape.” The truth is the cloud from a vape isn’t just water. It contains particles and...
