Kids Want Candy. Big Tobacco Wants Customers.

Big Tobacco’s addiction to underage customers? It has a new flavor… and it’s in terrible taste.

Big Tobacco knows that sweet flavors help the nicotine go down. While federal law prohibits selling cigarettes with candy and fruit flavors, other tobacco products like smokeless, little cigars, hookah, vapes and e-cigarettes are fair game.

ADDICTION IS NOT A PHASE.

Big Tobacco profits from nicotine addiction. The human brain’s vulnerability to addiction peaks in adolescence. It’s no coincidence that tobacco now tastes like candy.

Exploiting the flavoring loophole means Big Tobacco is putting a new generation of kids at risk for lifelong addiction and health problems – even premature death.