The tobacco industry spends $1 million per hour on marketing in the United States, including $172 million targeting Oklahomans annually. To combat the industry’s influence, the Tobacco Settlement Endowment Trust (TSET) funds health communication interventions, which are highly effective in reducing tobacco use.
Commonly referred to as “advertising,” these interventions are designed to improve the knowledge, attitudes and behaviors of specific audiences. Health communication interventions consist of researched, tested and evaluated marketing campaigns that are based on CDC best practices. They are part of a comprehensive, statewide approach that includes research investments, free tobacco cessation programs, and grants that support healthy policies at the community and state levels.
Through its statewide efforts, TSET is creating environments that support healthier citizens, employees, patrons and students. Explore this page to check out some of TSET’s targeted interventions.