Talk to your kids – before Big Tobacco does.

What you need to know about the youth vaping epidemic.

Protect your kids from a lifetime of addiction.

Vapes are the most popular tobacco product among middle and high school students.

In Oklahoma, 1 in 4 teens report vaping within the last 30 days.
Teens are nearly 7x more likely to vape nicotine than adults.
Nationally in the last two years, vaping has increased by 218% among middle schoolers and 135% among high schoolers

COVID-19 UPDATE: Youth and young adults who vape could face higher risk of developing serious COVID-19 complications. Vaping weakens lungs with toxic chemicals and fine metal particles. Should a teen develop COVID-19, their lungs could be at a disadvantage in fighting it off.

Parents: Use this extra time at home with your kids to talk about the dangers of vaping.

Just like cigarettes and dip, vapes contain the addictive chemical nicotine — and lots of it. JUUL, the leading e-cigarette company, developed a process that gets more nicotine into every pod. Now every JUUL pod sold has as much nicotine as 20 cigarettes.

The rise of youth vaping has been spurred by discreet packaging, kid-friendly flavors and the influence of social media — including TikTok. As a result, millions of teens are struggling with nicotine addiction.


A more natural discussion will increase the likelihood that your teen will listen.

Poison in plain sight

Vapes are battery-powered devices that heat a liquid solution (often flavored) to produce a smoke-like aerosol inhaled by the user. They usually use “pods,” which are replaceable cartridges that contain the burnable liquid or “juice.”

Studies show that the human brain is still developing until age 25, with the fastest growth happening during the teen years. Adding nicotine to the mix? That’s a recipe for long-term damage.

Introducing nicotine to the teen brain can cause:

  • mood swings
  • anxiety
  • impulsivity
  • irritability
  • learning difficulties

The worst part? This damage can last for the rest of their lives. Make sure your kids know the risks.

Vape products can even fool adults. Many vapes are shaped like school supplies, and they’re small enough to hide in bookbags and purses. That makes them dangerously easy to hide from parents and teachers.

Can you tell the difference?

Is Your Kid Vaping?

Big Tobacco’s business depends on getting lifelong consumers. That’s why they target our kids. Their tactic of choice? Kid-friendly flavorings.

girl holding vape
4 out 5 kids who have used tobacco started with a flavored product.

Cotton candy. Rainbow sherbet. Unicorn puke. Vapes encourage kids to start, and with over 15,000 flavors on the market today, they might never stop.

Flavors are only the beginning. Many vape companies package their products to look more like candy than poison.

Addiction is not a phase. Look out for these signs of e-cigarette use in your home:

  • Artificially sweet smell
  • Nosebleeds
  • Increased thirst
  • Caffeine sensitivity
  • Unfamiliar batteries or chargers

Now you know the risks. Make sure they do too. Talk to your kids about addictive e-cigarettes.

Vaping Resources

Order or download your free Tobacco Stops With Me toolkit, posters, handouts and factsheets below.