What you need to know about the youth vaping epidemic.

Protect our kids from a lifetime of addiction

E-cigarettes are the most popular tobacco product among middle and high school students.

Between 2017 and 2018, the number of high school students using e-cigarettes increased by 78%
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Between 2017 and 2018, the number of high school students using e-cigarettes increased by 78%
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The issue? Just like cigarettes and dip, e-cigarettes contain the addictive chemical nicotine — and lots of it. JUUL, the leading e-cigarette company, developed a process that gets more nicotine into every pod. Now every JUUL pod sold has as much nicotine as 20 cigarettes.

START THE CONVERSATION

A more natural discussion will increase the likelihood that your teen will listen.



E-cigarettes and “vapes” are battery-powered devices that heat a liquid solution (often flavored) to produce a smoke-like aersol inhaled by the user. They usually use “pods,” which are replaceable cartridges that contain the burnable liquid or “juice.”

66% of teens report their e-cigarettes contained just flavoring. The reality is that it containes nicotine.
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66% of teens report their e-cigarettes contained just flavoring. The reality is that it containes nicotine.
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Studies show that the human brain is still developing until age 25, with the fastest growth happening during the teen years. Adding nicotine to the mix? That’s a recipe for long-term damage.

Kids report vaping as young as 12 years old.
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Kids report vaping as young as 12 years old.
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Introducing nicotine to the teen mind can cause:

  • mood swings
  • anxiety
  • impulsivity
  • irritability
  • learning difficulties

The worst part? This damage can last for the rest of their lives. Make sure your kids know the risk.



Poison in Plain Sight

Big Tobacco’s business depends on getting lifelong consumers. That’s why they’ve put a big target on our kids. Their tactic of choice? Kid-friendly flavorings.

Cotton candy. Rainbow sherbet. Unicorn Puke. Skimming popular vape flavors reveals a trend: they’re made for people with a particular palette. Flavored e-cigarettes encourage kids to start, and with over 15,000 flavors on the market today, they might never stop.

4 of 5 kids who have used tobacco started with a flavored product.
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4 of 5 kids who have used tobacco started with a flavored product.
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Flavors are only the beginning. Many vape companies wrap their products in packaging that looks more like dessert than poison.

Vape products can even fool adults. Many vapes are shaped like school supplies, and they’re small enough to hide in bookbags and purses. That makes them dangerously easy to hide from parents and teachers.

Can you tell the difference?

Easy to Get. Hard to Quit.

Oklahoma’s laws prohibit the sale of vape products to anyone under 18 – but kids are still getting them.

Kids successfully buy vape products online 94% of the time.
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Kids successfully buy vape products online 94% of the time.
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Without proper enforcement, kids can get hooked for life – and no one is held accountable.

Is Your Kid Vaping?

Addiction is not a phase. Look out for these signs of e-cigarette use in your home.

  • Artificially sweet smell
  • Nosebleeds
  • Increased thirst
  • Caffeine sensitivity
  • Unfamiliar batteries or chargers

Know What Vaping Looks Like


Now you know the risks. Make sure they do too. Talk to your kids about addictive e-cigarettes.



 
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